{"id":1092,"date":"2026-09-04T18:16:05","date_gmt":"2026-09-04T18:16:05","guid":{"rendered":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/?p=1092"},"modified":"2026-09-04T18:16:13","modified_gmt":"2026-09-04T18:16:13","slug":"how-to-independent-insurance-agent-midwest","status":"publish","type":"post","link":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/independent-agent\/how-to-independent-insurance-agent-midwest\/","title":{"rendered":"How to Become an Independent Insurance Agent in the Midwest\u00a0"},"content":{"rendered":"\n<p>Becoming an independent insurance agent in the Midwest is more than just a career choice\u2014it&#8217;s&nbsp;an opportunity to build your own agency, serve your community,&nbsp;and&nbsp;&nbsp;build&nbsp;a business of your own.&nbsp;Imagine having the freedom to offer clients a range of insurance options tailored to their unique needs, all while growing a successful business that reflects your values and&nbsp;expertise.&nbsp;Independent agents&nbsp;represent&nbsp;multiple insurance carriers, giving them the flexibility to provide personalized coverage solutions that&nbsp;may not be available through a single carrier.&nbsp;<\/p>\n\n\n\n<p>This comprehensive guide will walk you through the essential steps, from understanding state-specific licensing requirements to developing the skills and operations needed to thrive as an independent insurance agent in the Midwest.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most Midwest states require independent insurance agents to be at least 18 years old.\u00a0<\/li>\n\n\n\n<li>Pre-licensing education generally involves about 20 hours of coursework per line of authority.\u00a0<\/li>\n\n\n\n<li>Licensing exams are primarily administered by Pearson VUE, except Michigan, which uses PSI Exams.<\/li>\n\n\n\n<li>Continuing education requirements vary by state and often include\u00a0ethics\u00a0coursework.\u00a0<\/li>\n\n\n\n<li>License renewal cycles vary by state, commonly every 2 years, with some states requiring 3-year renewals.<\/li>\n\n\n\n<li>Fingerprinting and background checks are mandatory in several states, including Illinois, Indiana, Minnesota, and Missouri.\u00a0<\/li>\n\n\n\n<li>Independent insurance agents\u00a0represent\u00a0multiple carriers, providing clients with broader coverage options and competitive pricing.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Is an Independent Insurance Agent?&nbsp;<\/h2>\n\n\n\n<p>An independent insurance agent is licensed to&nbsp;<a href=\"https:\/\/www.bluefireinsurance.com\/knowledge-center\/auto\/selling-the-sizzle-of-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">sell insurance<\/a>&nbsp;products from multiple carriers, allowing them to compare policies and pricing to find the best fit for clients. This contrasts with captive agents who&nbsp;represent&nbsp;only one insurer. Independent agents provide personalized service, local&nbsp;expertise, and ongoing support to clients.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Steps to Become an Independent Insurance Agent in the&nbsp;Midwest&nbsp;<\/h2>\n\n\n\n<p>This&nbsp;guide outlines the essential actions you need to take to launch your career successfully in this dynamic field.&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Meet Eligibility Requirements:<\/strong>\u00a0Be at least 18 years old and meet any state-specific criteria.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Complete Pre-Licensing Education:<\/strong>\u00a0Fulfill required coursework (usually 20 hours per line).\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Pass the Licensing Exam:<\/strong>\u00a0Schedule and pass your state insurance exam through approved providers.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Complete Fingerprinting and Background Checks:<\/strong>\u00a0Complete these steps if required by your state.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Apply for Your Producer License:<\/strong>\u00a0Submit\u00a0application\u00a0via your state\u2019s Department of Insurance or NIPR.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Secure Carrier Appointments:<\/strong>\u00a0Obtain contracts to sell insurance products from carriers.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Maintain Your License:<\/strong>\u00a0Complete continuing education and renew on schedule.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>You can also read:&nbsp;<a href=\"https:\/\/www.bluefireinsurance.com\/knowledge-center\/independent-agent\/6-certifications-for-insurance-professionals\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 Certifications for Insurance Professionals<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Midwest State Licensing Requirements Overview&nbsp;<\/h2>\n\n\n\n<p>Becoming a licensed independent insurance agent in the Midwest involves meeting specific state requirements. These include completing&nbsp;<a href=\"https:\/\/nipr.com\/licensing-center\" target=\"_blank\" rel=\"noreferrer noopener\">pre-licensing education<\/a>, passing&nbsp;exams, fulfilling continuing education, and sometimes fingerprinting. The following table summarizes key licensing details for each state to help you navigate the process smoothly.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>State<\/strong>&nbsp;<\/td><td><strong>Pre-Licensing Education<\/strong>&nbsp;<\/td><td><strong>Exam Provider<\/strong>&nbsp;<\/td><td><strong>Continuing Education (Hours)<\/strong>&nbsp;<\/td><td><strong>Renewal Period<\/strong>&nbsp;<\/td><td><strong>Fingerprinting Required?<\/strong>&nbsp;<\/td><\/tr><tr><td>Illinois&nbsp;<\/td><td>20 hours per line&nbsp;<\/td><td>Pearson VUE&nbsp;<\/td><td>24 every 2 years (3 ethics)&nbsp;<\/td><td>2 years&nbsp;<\/td><td>Yes&nbsp;<\/td><\/tr><tr><td>Indiana&nbsp;<\/td><td>20 hours per line&nbsp;<\/td><td>Pearson VUE&nbsp;<\/td><td>24 every 2 years (3 ethics)&nbsp;<\/td><td>2 years&nbsp;<\/td><td>Yes&nbsp;<\/td><\/tr><tr><td>Iowa&nbsp;<\/td><td>20 hours per line&nbsp;<\/td><td>Pearson VUE&nbsp;<\/td><td>36 every 3 years (3 ethics)&nbsp;<\/td><td>3 years&nbsp;<\/td><td>No&nbsp;<\/td><\/tr><tr><td>Kansas&nbsp;<\/td><td>Not required&nbsp;<\/td><td>Pearson VUE&nbsp;<\/td><td>18&nbsp;every 2 years (3 ethics)&nbsp;<\/td><td>2 years&nbsp;<\/td><td>Yes&nbsp;<\/td><\/tr><tr><td>Michigan&nbsp;<\/td><td>20 hours per line&nbsp;<\/td><td>PSI Exams&nbsp;<\/td><td>24 every 2 years&nbsp;<\/td><td>2 years&nbsp;<\/td><td>No&nbsp;<\/td><\/tr><tr><td>Minnesota&nbsp;<\/td><td>20 hours per line&nbsp;<\/td><td>Pearson VUE&nbsp;<\/td><td>24 every 2 years (3 ethics)&nbsp;<\/td><td>2 years&nbsp;<\/td><td>Yes&nbsp;<\/td><\/tr><tr><td>Missouri&nbsp;<\/td><td>20 hours per line&nbsp;<\/td><td>Pearson VUE&nbsp;<\/td><td>16 every 2 years (3 ethics)&nbsp;<\/td><td>2 years&nbsp;<\/td><td>Yes&nbsp;<\/td><\/tr><tr><td>Nebraska&nbsp;<\/td><td>20 hours per line&nbsp;<\/td><td>Pearson VUE&nbsp;<\/td><td>24 every 2 years (3 ethics)&nbsp;<\/td><td>2 years&nbsp;<\/td><td>No&nbsp;<\/td><\/tr><tr><td>North Dakota&nbsp;<\/td><td>Not&nbsp;required&nbsp;<\/td><td>Pearson VUE&nbsp;<\/td><td>24 every 2 years (3 ethics)&nbsp;<\/td><td>2 years&nbsp;<\/td><td>No&nbsp;<\/td><\/tr><tr><td>Ohio&nbsp;<\/td><td>20 hours per line&nbsp;<\/td><td>Pearson VUE&nbsp;<\/td><td>24 every 2 years (3 ethics)&nbsp;<\/td><td>2 years&nbsp;<\/td><td>No&nbsp;<\/td><\/tr><tr><td>South Dakota&nbsp;<\/td><td>Not required&nbsp;<\/td><td>State-approved&nbsp;<\/td><td>Varies by line (includes ethics)&nbsp;<\/td><td>2 years&nbsp;<\/td><td>No&nbsp;<\/td><\/tr><tr><td>Wisconsin&nbsp;<\/td><td>20 hours per line&nbsp;<\/td><td>Pearson VUE&nbsp;<\/td><td>24 every 2 years (3 ethics)&nbsp;<\/td><td>2 years&nbsp;<\/td><td>No&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Additional State-Specific Notes&nbsp;<\/h3>\n\n\n\n<p>While the licensing process shares many similarities across Midwest states, there are important distinctions to keep in mind. For example, Illinois, Indiana, Minnesota, and Missouri require fingerprinting and background checks before issuing a license. North Dakota strongly recommends pre-licensing education but does not mandate it. Wisconsin offers license applications through both NIPR and its Department of Insurance, and Michigan uses PSI Exams instead of the more common Pearson VUE platform.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Typical Licensing Exam Timeline&nbsp;<\/h2>\n\n\n\n<p>The timeline to become a licensed independent insurance agent varies but&nbsp;generally spans&nbsp;several weeks.&nbsp;&nbsp;The timeline varies by state, line of authority, exam availability, and whether you need to complete pre-licensing education or a background check. Processing times can also vary after you&nbsp;submit&nbsp;your license application.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"528\" src=\"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-content\/uploads\/sites\/2\/2024\/08\/BF-how-to-independent-insurance-agent-midwest-2.jpg\" alt=\"Independent insurance agent in the Midwest discussing coverage options with clients.\" class=\"wp-image-1447\" srcset=\"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-content\/uploads\/sites\/2\/2024\/08\/BF-how-to-independent-insurance-agent-midwest-2.jpg 1000w, https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-content\/uploads\/sites\/2\/2024\/08\/BF-how-to-independent-insurance-agent-midwest-2-300x158.jpg 300w, https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-content\/uploads\/sites\/2\/2024\/08\/BF-how-to-independent-insurance-agent-midwest-2-768x406.jpg 768w, https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-content\/uploads\/sites\/2\/2024\/08\/BF-how-to-independent-insurance-agent-midwest-2-800x422.jpg 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Essential Skills for Independent Insurance Agents&nbsp;<\/h2>\n\n\n\n<p>To succeed as an independent insurance agent,&nbsp;it\u2019s&nbsp;important to develop&nbsp;<a href=\"https:\/\/www.bluefireinsurance.com\/knowledge-center\/independent-agent\/7-traits-that-all-agents-and-insurance-professionals-need\/\" target=\"_blank\" rel=\"noreferrer noopener\">diverse traits set&nbsp;<\/a>that&nbsp;includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product knowledge across personal, commercial, and specialty insurance lines to meet varied customer needs.\u00a0<\/li>\n\n\n\n<li>Strong communication\u00a0skills to build trust and clearly explain coverage options.\u00a0<\/li>\n\n\n\n<li>Sales and negotiation abilities to close deals effectively, and to track close rates to\u00a0identify\u00a0improvement opportunities.\u00a0<\/li>\n\n\n\n<li>Organizational skills to manage compliance, renewals, and client relationships efficiently.\u00a0<\/li>\n\n\n\n<li>Marketing\u00a0expertise\u00a0to support growth\u00a0of\u00a0your\u00a0book of business.\u00a0<\/li>\n\n\n\n<li>Staying current on regulatory requirements through ongoing training and professional development.\u00a0<\/li>\n\n\n\n<li>Using technology tools such as agency management systems, quoting platforms, claims technology, and digital payment systems to manage business more efficiently.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Resources for Licensing and Professional Development&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nipr.com\/licensing-center\" target=\"_blank\" rel=\"noreferrer noopener\">National Insurance Producer Registry (NIPR)<\/a>\u00a0\u2013 License applications and renewals.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.kaplanfinancial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kaplan Financial Education<\/a>\u00a0\u2013\u00a0Pre-licensing\u00a0courses and exam\u00a0prep.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.examfx.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ExamFX<\/a>\u00a0\u2013 Online licensing education and practice exams.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.independentagent.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Independent Insurance Agents &amp; Brokers of America (IIABA)<\/a>\u00a0\u2013 Industry resources and networking.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>State Departments of Insurance websites for up-to-date licensing information.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Partner With Bluefire Insurance&nbsp;<\/h2>\n\n\n\n<p>After obtaining your license, partnering with a managing general agency like&nbsp;<a href=\"https:\/\/www.bluefireinsurance.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bluefire Insurance<\/a>&nbsp;&nbsp;can give you access to&nbsp;additional&nbsp;products, tools, and support.&nbsp;Bluefire specializes in non-standard&nbsp;<a href=\"https:\/\/www.bluefireinsurance.com\/knowledge-center\/auto\/auto-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">auto insurance<\/a>&nbsp;products tailored for the Midwest market, offering agents fast quoting tools, flexible payment options, bilingual support, and competitive commissions.&nbsp;This partnership helps independent agents grow their book of business and serve clients with diverse needs confidently.&nbsp;<\/p>\n\n\n\n<p>Contact Bluefire Insurance today to learn how to&nbsp;<a href=\"https:\/\/www.bluefireinsurance.com\/become-a-producer\/\" target=\"_blank\" rel=\"noreferrer noopener\">become an independent agent&nbsp;<\/a>and expand your agency\u2019s offerings.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Becoming an Independent Insurance Agent in the Midwest&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How much does it cost to start as an independent insurance agent?&nbsp;<\/h3>\n\n\n\n<p>Starting as an independent insurance agent and launching an independent agency typically requires&nbsp;an initial&nbsp;investment of around $1,000 to $5,000, though your legal structure, such as an&nbsp;<a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/limited-liability-company-llc\" target=\"_blank\" rel=\"noreferrer noopener\">LLC&nbsp;<\/a>or corporation, can affect startup and compliance costs. These costs cover&nbsp;licensing fees, essential agency management software, marketing efforts,&nbsp;and&nbsp;&nbsp;errors&nbsp;and omissions (E&amp;O) insurance, which can help protect your business from certain claims related to professional mistakes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I sell multiple lines of insurance as an independent agent?&nbsp;<\/h3>\n\n\n\n<p>Absolutely. Independent insurance agents can sell a variety of insurance lines, including personal, commercial, and life insurance products, with commercial offerings including general liability for third-party business claims, commercial auto insurance for vehicles used for business purposes, and a business owner&#8217;s policy that combines general liability and property coverage. Your ability to sell these depends on obtaining the&nbsp;appropriate licenses&nbsp;and securing carrier appointments for each line. Workers&#8217; compensation is required by law in every state.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I&nbsp;maintain&nbsp;my insurance license?&nbsp;<\/h3>\n\n\n\n<p>Maintaining&nbsp;your insurance license involves completing the required continuing education credits, which vary by state, and renewing your license within the specified&nbsp;timeline\u2014usually every two years. Staying current with state regulations is essential to keep your license active.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is book ownership?&nbsp;<\/h3>\n\n\n\n<p>Book ownership means the rights to your client&nbsp;relationships&nbsp;and renewal commissions are defined by the carrier agreement or agency contract. Understanding that contract helps clarify whether you&nbsp;retain&nbsp;renewals and long-term income rights if you leave, what carriers typically pay, and how agents are compensated based on a commission percentage.&nbsp;&nbsp;Review those terms carefully before signing an&nbsp;agreement&nbsp;so you understand your rights to renewals and client relationships.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I get appointments with insurance carriers?&nbsp;<\/h3>\n\n\n\n<p>To get appointments with carriers and insurance companies, you need to&nbsp;demonstrate&nbsp;your licensing credentials, business plan, and production capability, and agents often need relationships with several companies to offer more options. You can secure carrier contracts directly or through managing general agencies (MGAs), which often provide faster access to multiple carriers and specialized products; stable production and a consistent approach can improve access to appointments, so keep your focus on core production before expanding markets or carrier relationships.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are there benefits to working with a managing general agency (MGA)?&nbsp;<\/h3>\n\n\n\n<p>Yes, partnering with an MGA offers significant advantages. MGAs provide independent agents with access to multiple insurance carriers, specialized products like non-standard auto insurance, advanced technology tools for quoting and policy management, and dedicated support to&nbsp;help&nbsp;grow your agency&nbsp;efficiently.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background wp-element-button\" href=\"tel:(866)-424-9511\">Call Us<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.bluefireinsurance.com\/contact-us\/\">Contact Us<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Becoming an independent insurance agent in the Midwest is more than just a career choice\u2014it&#8217;s&nbsp;an opportunity to build your own agency, serve your community,&nbsp;and&nbsp;&nbsp;build&nbsp;a business of your own.&nbsp;Imagine having the freedom to offer clients a range of insurance options tailored to their unique needs, all while growing a successful business that reflects your values and&nbsp;expertise.&nbsp;Independent [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-1092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-independent-agent"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/posts\/1092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/comments?post=1092"}],"version-history":[{"count":4,"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/posts\/1092\/revisions"}],"predecessor-version":[{"id":1448,"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/posts\/1092\/revisions\/1448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/media\/1446"}],"wp:attachment":[{"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/media?parent=1092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/categories?post=1092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluefireinsurance.com\/knowledge-center\/wp-json\/wp\/v2\/tags?post=1092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}